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Retail Industry Summer Email Marketing Deliverability Benchmarks

Retailers who sell books, music, movies are on the top listing of email deliverability.  The 95% inbox rate is 18% higher than the average of all other industry sectors. The data was tracked between...

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Introducing WebTipForum: Our New Web Community for Online Marketing and...

Emailserving proudly introduces WebTipForums, an online community for online marketing and ecommerce beginners and experts alike. Members can discuss topics such as online advertising and email...

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How Double Opt-In Can Boost Your Email Marketing Campaign

Recently, we have implemented an option for our Emailserving users to get free unlimited sending for their list of contacts provided that it’s double opt-in. In an effort to shed more light on why...

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How to Reduce the Bounce Rate on Your Website Part 2

In our second part of our blog on reducing the bounce rate on your website, we look into the factors that directly affects your website. Optimize Your Website Design A balanced design is key for any...

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5 Tips To Avoid Your Emails Going To Junk Folder

Making sure your emails always go to user’s inbox is the first step to successful email marketing. Only when your users actually see the emails, they can open or engage with your content. So the...

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How to Write Emails with a Conversational Voice

Beat Author, Neal Cassady, once wrote a letter to his friend, Jack Kerouac. Eschewing the more formal tone of writing at the time, Cassady wrote it like he was talking to Kerouac directly. This letter...

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